copywriting, newsletters, art direct catalog, in-house print and web collateral, update identity
Diamond Organics • Goal: reinforce and expand brand identity through art direction and copywriting for catalogs, promotional campaigns and website to unify look, language and voice. Created content for two email newsletters each week. Regularly built and uploaded new visual content for site. Tinkered with HTML and PHP to customize pages. Organized content and wrote copy for catalog.
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